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Persona development for a project or community is a great way for recognising who the stakeholders of that project are, why they would associate with the project, what their needs are and how those needs could be met. Persona creation tools can allow team members to collaborate efficiently with each other, develop a common understanding of their target audience and bring design principles into their work while ultimately creating an empathetic pathway for engagement.

In this chapter, we provide a simple step by step guide that one can use for creating different personas for their communities and projects. Your project-specific personas will then be useful in enhancing the pathways your members take to engage with your project, examples for which has been provided in the next subchapter.

Step-by-step guide for building a persona

Section 1: Name and Role

Start by giving your persona a real name and real role with the help of some assumed professional skills. This will help you anchor them in reality. You can use the random name generator website behindthename.com to create diverse names.

Persona Canvas by DESIGNBETTERBUSINESS.COM

Figure 1:Persona Canvas by DESIGNBETTERBUSINESS.COM available under the CC-BY-SA 4.0 license

Section 2: Background and demography

This section is to create an image of your persona. Be aware of your own biases in terms of how you imagine your persona looks like based on their name or assumed gender.

Section 2.1: Background

Reflect on the job, career, education, and family aspect of your persona by answering the following questions:

Section 2.2: Demography

Reflect on the age range, gender, location, and living situation of your persona by answering the following questions:

For this section, you can continue using the random name generator website behindthename.com with the option “generate life story”.

Section 3: Needs and Resources

This section will reflect on the resources available to your persona to participate in your project or community online. This section defines your persona’s needs and decisions they make, which you can sketch out by asking the following questions:

This section will reflect on the hobbies, interests, and things your persona enjoys doing regularly. This can be approached to understand what makes your persona’s experience positive. You can sketch out this information by answering the following questions:

Section 5: Provisions and opportunities

This section will reflect on the provisions available to your persona to participate in this project by asking the following questions:

Section 6: Hopes and dreams

This section will reflect on the expectations, goals, and emotions of your persona in regards to this project by asking the following questions:

This section will reflect on the perceived barriers that your persona may face in regards to this project by asking the following questions:

Section 8: Hurdles in the project (headaches)

This section will reflect on the hurdles and issues that your persona may encounter in regards to this project by asking the following questions:

Section 9: Fears and personal issues

This section will reflect on fears and personal issues that your persona may face while participating in this project or community online by asking the following questions:

Putting this together in a persona canvas

The persona canvas can be used to assemble all your responses in one place, share this tangible information of your mental model (abstract concepts from our thoughts) with your colleagues and create a common language to communicate about your community members, users, and contributors.

The https://www.designabetterbusiness.tools have created multiple persona canvases (one is shown in the figure above) which are available for reuse under CC-BY ShareAlike 4.0 License, which can be downloaded here.

Examples of personas in The Turing Way community

In the next subchapter, you will find examples of personas and pathways in The Turing Way community. With the help of different personas, we have also collected a list of contribution pathways in The Turing Way and how they are acknowledged (see Contribution types and pathways).

You are welcome to contribute to this chapter by testing the process described here to create a persona for your project. Your feedback will help us improve this process, and your output can be added here under the example section.